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Kate McCrea, McCrea’s Candies – Episode 002

The candy business is not always sweet. In this episode, Kate McCrea, McCrea’s Candies and I cover the challenges of cash flow and the importance of having a strong team to support your business growth.

A little About Kate and McCrea’s Candies

McCrea’s Candies was founded by husband-wife team Jason and Kate McCrea. Building upon backgrounds in biology and chemistry, the McCrea’s transitioned into the sweet science of candy making after double layoffs. Started in a home kitchen, McCrea’s Candies now offers a full line of mouthwatering caramels to over 800 retail outlets throughout North America.


  • Hardest part of the business is maintaining cash flow and capital for growth
  • Know your numbers and stay true to your margins.
  • Good people are worth their weight in gold
  • Always be ready for buyers – they’re everywhere
  • Start day with non-business reading—something that feeds your interest
  • Listen to audio books in the car

Recommended Resources



Audible, online books

Quotables from Kate

“I wish someone had told me success can be extremely expensive.”

“It’s critical to have a peer group of people at your level or a step above.”

“We’re not a failure for having problems, even really big problems. It’s just a matter of working out the solution.”

About the author, Stefa Normantas

Stefa Normantas is the show producer of New England Made Shows, a wholesale giftware and specialty food show. She's also the managing partner of Green Tree Events, an event management company. She lives in Maine with her husband and four teen children.

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